Turning Business Potential into Real Growth
Business & Strategic AdvisorFrom Strategic Direction to Execution
Business & Strategic Advisory for CEOs, Executive Teams, Boards, and Business Owners — building, leading, and managing significant business initiatives, from developing new ventures and commercializing solutions to improving operations and building the infrastructure required for growth.
Depending on the company's needs, the engagement can focus on defining the direction and building the plan, continue as ongoing executive advisory through implementation, or include full management of the initiative.
Tomer Geller founded and led a company as founder, CEO, and board member — from concept through commercialization. Currently serving as VP of Business Strategy and Operations.
When a Strategic Direction Needs to Become a Business Initiative
Companies don't struggle only with identifying opportunities. The real challenge is choosing the right initiative, building it in line with the company's capabilities, and driving it forward within a reality of constraints, cross-functional collaboration, and competing priorities.
I work alongside management at the points where broad perspective and execution capability are both required — developing a growth engine, launching a new business line, commercializing a solution, entering a market, improving operations, or leading a cross-functional business initiative.
The engagement can focus on shaping the decision and building the plan, continue as executive advisory through implementation, or include taking ownership of managing the initiative.
In which situations do I step in?
Developing the Next Growth Engine
When the company seeks to identify and build its next source of growth — a new business line, market, product, service, partnership, or business model.
Turning a Capability into a Commercial Venture
When the company has knowledge, a product, a solution, or a professional advantage, but needs to connect it to a clear market need, a business model, and a structured path to commercialization.
Organizational Readiness for Growth
When the business potential exists, but the workflows, structure, resources, or management controls do not yet support realizing it.
Leading a Complex Business Initiative
When the initiative crosses business units and organizational functions, involves multiple stakeholders, and requires connecting business, commercial, operational, and technological decisions.
The Value I Bring
Holistic Business Perspective
Examining the opportunity as part of the company's whole — including the market, customers, business model, operations, technology, resources, and people.
Building from the Ground Up
Experience turning ideas and capabilities into business models, products, business lines, workflows, and organizational infrastructure — from definition through implementation.
Creative Thinking and Removing Blockers
The ability to identify within an existing system the possibilities, resources, and connections that aren't always visible, and translate them into practical solutions that shorten timelines, save resources, and advance the initiative.
Connecting Strategy to Execution
Translating business direction into an action plan with priorities, ownership, resources, milestones, and management and control mechanisms.
Leading Within the Organization
Working directly with management, business and professional units, teams, vendors, and partners — aligning stakeholders to advance decisions, remove blockers, and drive the initiative to execution.
Engagement Level Tailored to the Initiative
Strategic Advisory
Diagnosis, evaluation of alternatives, decision-making, and building a business initiative or action plan.
Executive Advisory
Ongoing work alongside the CEO, executive team, or business owners to advance the initiative, resolve blockers, and adapt to changing realities.
Leadership and Management
Taking ownership of planning and managing the initiative, driving the stakeholders involved, coordinating cross-functional workflows, tracking and controlling progress, reporting to management, and advancing toward the defined objectives.
Experience That Bridges Worlds
My experience spans founding and managing companies, developing and commercializing products and technologies, working with customers and partners in Israel and international markets, leading multidisciplinary teams, and building workflows and organizational infrastructure.
Throughout my career I have turned ideas, opportunities, and complex challenges into actionable, managed initiatives — from shaping the direction and making decisions, through engaging the relevant stakeholders, to leading execution. This breadth of experience enables me to quickly understand the system, identify the critical connections, and bridge the management perspective with the organization's capacity to execute.
Selected Achievements
Founding and Commercialization
Founded and managed a company from concept through commercial activity.
Building Organizational Capability
Established multidisciplinary teams and management infrastructure enabling the organization to execute and grow.
Operational Improvement and Accelerated Execution
Reduced execution timelines and achieved significant savings by leading cross-functional initiatives.
A Meaningful Initiative Requires More Than the Right Idea
If the company is facing a new phase, a significant opportunity, or a challenge that requires broad perspective and focused leadership, we can begin with a joint assessment of the starting point, the objective, and the possible path forward.